2007 국립아시아문화전당-어린이지식문화원 운영조직화사업

어린이지식문화원 운영방안 설계 연구 최종보고서

2008.8.

(주)CTL네트웍스

 

 

- 목 차 - 



I. 연구의개요 ················································································································· 1

⑴ 연구의 배경 및 목적 ································································································· 1

⑵ 연구의 방법 및 범위 ································································································· 3

II. 에듀컬처(Edu-culture)의 성장 ········································································· 5

⑴ 에듀컬처 개념의 시대적 요구 ··················································································· 5

1. 교육 현황 분석 ······································································································· 5

2. 현황 개선을 위한 시도 ··························································································· 6

⑵ 에듀컬처 개념 정의 ·································································································· 7

1. 유사개념 비교 ········································································································ 7

2. 에듀컬처 개념 정립 ····························································································· 11

III. 어린이지식문화원 위상정의 ············································································· 17

⑴ 어린이지식문화원의 비전 ······················································································· 17

⑵ 어린이지식문화원의 위상 ······················································································· 19

1. 어린이지식문화원 성격 ······················································································ 19

2. 어린이지식문화원 기본방향 ················································································ 20

⑶ 어린이지식문화원의 기능 및 역할 ········································································· 24

1. 에듀컬처콘텐츠 기획？개발？유통의 역할 ······························································· 24

2. 어린이지식문화원의 역할 ···················································································· 25

3. 전당의 시너지 효과 창출 ····················································································· 26

⑷ 어린이지식문화원 SWOT 분석 ··············································································· 27

1. SWOT 분석 ·········································································································· 27

2. 계획과제 ·············································································································· 31

⑸ 어린이지식문화원 발전 전략 ·················································································· 34

1. 통합서비스 공간으로 발전 ·················································································· 35

2. 콘텐츠의 안정적 보급 ·························································································· 35

3. 다양한 인력？기관과의 네트워크 구축 ·································································· 36

IV. 어린이지식문화원 사업 추진 방안 ·································································· 37

⑴ 어린이지식문화원 사업 추진 절차 ········································································· 37

⑵ 어린이지식문화원 사업 추진 방식 ········································································· 38

1. 자체개발형 사업 추진 ·························································································· 38

2. 위탁형 사업 추진 ································································································· 41

⑴ 종합 분석 ················································································································ 51

V. 어린이지식문화원 운영방안 ·················································································· 53

⑴ 어린이지식문화원의 운영방향 및 콘텐츠 ······························································· 53

1. 기본 운영방향 ······································································································ 53

2. 에듀컬쳐 콘텐츠 ·································································································· 54

⑴ 비즈니스 모델 ········································································································· 56

1. 비즈니스 모델 분석 개요 ····················································································· 56

2. 기존 비즈니스 모델 분석 ····················································································· 58

3. 비즈니스 모델 추진방향 ······················································································ 62

⑵ 어린이지식문화원 이용수요 추정 ··········································································· 65

1. 기본전제 ·············································································································· 65

2. 이용수요 대상층의 정의 ······················································································ 66

3. 이용수요 추정 ······································································································ 68

⑶ 마케팅 전략 수립 ···································································································· 72

1. 마케팅 목표 및 전략 방향 ···················································································· 72

2. 지식문화원 마케팅 믹스(4P MIX) ········································································ 73

3. 어린이지식문화원 마케팅 추진전략 ···································································· 86

⑷ 어린이지식문화원 운영조직 구성 ··········································································· 91

1. 운영체계 구성 방향 및 원칙 ················································································ 91

2. 운영조직 구성 ······································································································ 93

⑸ 어린이지식문화원 중기 사업 추진계획 ································································ 104

1. 어린이지식문화원 중기 사업 추진 방향 ···························································· 105

2. 운영기반 구축사업 ···························································································· 107

3. 개관준비사업 ····································································································· 110

4. 특성화 사업 ······································································································· 114

5. 연도별 소요 예산 추정 ······················································································ 116

VI. 에듀컬쳐 콘텐츠별 공간설계 ··········································································· 117

⑴ 콘텐츠 공간구성별 개요 ······················································································· 117

1. 콘텐츠별 기본공간설계 ····················································································· 117

2. 콘텐츠별 구성개요 ···························································································· 118

⑵ 콘텐츠 공간구성별 수용력 ··················································································· 127

1. 각 실별 면적 ····································································································· 127

2. 어린이지식문화원 공간 구성별 수용인원 ························································· 127

⑶ 어린이지식문화원 공간설계 ················································································· 132

1. 어린이 박물관 전시공간 개요 ············································································ 132

2. 상설전시실 ······································································································· 133

3. 기획전시실 ········································································································ 138

4. 에듀컬쳐콘텐츠 개발센터 ·················································································· 139

Ⅶ. 유사기관 운영사례 ································································································· 141

⑴ 벤치마킹 조사 방법 ······························································································ 141

1. 조사방법 기준 ···································································································· 141

2. 벤치마킹 조사 방법론 ························································································ 142

⑵ 유사기관 사례조사 ······························································································· 143

1. ART+COM 벤치마킹 ························································································· 143

2. 보스턴 어린이 박물관 ························································································ 153

3. 트로펜 박물관 ···································································································· 160

4. 산호세(San Jose) 어린이 박물관 ····································································· 166

5. 마이애미 어린이박물관 (Miami Children's Museum MCM) ····························· 172

6. 日本科？未？館(Miraikan) ················································································· 182



참고문헌 ······················································································································· 187

용어정리 ······················································································································· 191